It is common knowledge that military and law enforcement personnel are trained to survive in the worst conditions. Their survival prep includes specially-designed gear, tools, clothing and food as well as training. However, survival readiness planning is not unique to these experts. People all over the world carefully plan for many kinds of situations using the same tools and products as professionals. In many cases they all rely on a single supplier who provides products that make it possible for anyone to create an affordable survival plan.
Survival Gear Can Meet a Variety of Needs
There are many segments of the civilian population that routinely buy and use survival gear. Hunters, explorers and outdoors enthusiasts typically prepare for unexpected emergencies. They often choose tools, clothing and food designed for the terrain and weather they are traveling in. Many people buy survival gear so that they will have it in case of natural disasters like flooding, hurricanes or tornadoes. Not only does preparation give them a better chance of survival, but they can also help others.
Preparing for Survival Does Not Have to Be Expensive
Buying the items needed to survive in emergencies can be surprisingly affordable. Although it is possible to buy big, expensive lots of food and to choose top-of-the line shelter or tools, simpler items can be lifesavers, too. For instance, a basic supply could contain a first-aid kit, waterproof vessel, compass, whistle, signal mirror, fire starter and fish hooks. In fact, some suppliers offer minimalist kits with several of these kinds of items in a waterproof container. The size and number of supplies often depends on how much a person can carry and where they are traveling.
One Supplier Can Provide All Survival Products
Survival kits are also becoming popular because it is easy to buy everything from a single trusted source. Customers can access a site like http://tacticalgear.com/ and find everything from military-grade clothing and weapons to survival food packs in a range of sizes. The site also offers portable cots, sleeping pads and paracords.
Millions of people invest in the same type of survival gear used by law enforcement and military personnel. Civilians often buy survival equipment and supplies from specialty stores which sell items online. Survival kits are especially popular among hunters, campers and those who want to be prepared in case of disaster.
What You Need to Know Now About Iran Supporting Terror and the FDD
With the foreign policy in Iran, you can say that Iran supporting terror is still relevant with their goal of making sure that their relationships with militant and terrorist groups are kept well-maintained. The country has been shown to still be an avid sponsor and supporter among Middle Eastern organizations. International terrorism seems very apparent among the country most especially as it still allows to do terror attacks outside of their territories. You must understand that Iran supporting terror and doing their destabilization acts has brought a lot of devastation among what interests the U.S. has and what allies they have left in the Middle East. The terror activities that Iran has been doing has been shown to really put some destabilization with the region and has even led to make worst the civil wars that are already happening. Though Iran does not show that they are targeting U.S. homeland with their terror attacks, they still have some sort of influence regarding the matter. Iran has a certain strategy with their terror acts only striking outside of war zones in the U.S. assets so that the U.S. will be deterred and so that these acts can serve as contingency in case the time come that the U.S. decides that it is time they attack Iran.
Terror acts such as Iran supporting terror are the main reason why the Foundation for Defense of Deomcracies or the FDD has come into the picture. The FDD or the Foundation for Defense of Democracies was founded as an advocacy organization after the 9/11 attack. While in Washington, the FDD sees to it that they utilize pro-Israel policies; moreover, they also push forth in being at war with the terror attacks that are being done by the Middle East. At first, the FDD claims to function in combatting militant Islamism with ideologies in the war on a global scale fighting for democracy and their cry for freedom. In the present, the FDD works with their mission of being able to fight terrorism ideologies, defend their democratic values, and promote pluralism. Right after 2001 when the EMET was born as an education initiative, the FDD became its successor to serve as support for the response of Israel to their Palestinian Intifada. Moreover, this was done yet again to decrease the outcry of the public regarding the actions of Israel.
In the present, the FDD and their CEO Mark Dubowitz of FDD make sure to advocate the intervention being put forth by the U.S. military Syria and Iran and other parts of the Middle East. The FDD has been shown to have given their support not just to side with Israel against Palestine but to support the war in Iraq and to make sure that hard policies are set on Iran after the nuclear deal was overturned. Check out the FDD and discover more as you also learn more about Mark Dubowitz, the current CEO of the FDD.
How a Nonprofit Consultant can Help
Working with a nonprofit consultant is indeed very beneficial in so many ways. The results don’t take long to come, in fact, the happen very soon. These professionals will allow you to have more funding. Masters at arranging and organizing activities, they make sure everything works for you. Your skills and knowledge will truly improve when you seek help from these guys. According to Dr Robert Davis Dubuque, these professionals can boost your non-profit organization in all the ways that matter.
You need to keep in mind a lot of things when running a non profit business. To ensure great results you have to keep in mind that you can’t do things alone; you need professionals to offer you guidance. As you traverse these roads, you need to be aware of good decision making skills. When you’re having doubts, be sure to consult people who know better. There are requests, recommendations, and other matters which you have to raise with these people. You should be able to decide on the best by consulting them for help.
When you do things properly, you can greatly improve your situation. Seek help from Robert Davis Dubuque Iowa because he has the skills to bring you what you need. Talk about the issue at hand in order to find a solution. This is basically what life is and you have to conquer all your obstacles. When people know more about a particular thing than you then it’s best to seek them out. You’d find easier ways to overcome difficult situations because of this. Taking the business world by storm would then be the likely result.
Navigate the industry wisely by knowing when to seek help. There are professionals who have more experience than you, that’s for sure. You’ll know everything that needs to be discussed by partnering with these individuals. Everyone needs help; even the brightest people as well. When you acknowledge this, you’ll be able to get the information from people who know more.
You should always concentrate on running your business and designate jobs to the appropriate people. When you can’t do certain things then make sure to hire a consultant. You need ideal ways of accomplish the simplest tasks. In short, don’t do them on your own. By asking help from professionals, you’d be able to greatly improve your situation.
With decisions that concern your non-profit organization, you need to take matters very seriously. When it comes to such matters, a nonprofit consultant should be able to offer you the right advice. Take the time to visit their websites and check the services they offer as well.
The Health Information Systems or HIS play an important role in the healthcare industry with new, competent, and complex technologies. It is important to be aware and knowledgeable about healthcare IT services because these are great tools for better health care services. In this article, let’s learn more about healthcare technology.
Technology plays a crucial role in the provision of more healthcare jobs, improvement of a country’s economy, and increased quality of life of patients. Medical innovation continues to rise because fresh investments provide great source of fuel to the healthcare industry. Because of technology, the treatment and recovery period of patients are decreased, and there is great improvement of patients’ well-being. In addition, there is a rise of job openings and career paths for medical workers. Through wearable technology, Raymond Bonnett, a healthcare technology executive, firmly believes that we can improve the lives of many people.
With the use of smartphones, tablets, smartwatches, and similar devices, more people are able to access health information and services, and healthy competition arises from private healthcare sectors, delivering excellent quality healthcare. With healthcare technology, more people are educated about the latest and most advanced way of diagnosing and treating medical conditions. Healthcare technology come in different forms such as wearable technology such as accessories and clothing used in monitoring vital signs and complications of different medical conditions such as diabetes and heartcare technology come in various forms lure. Prompt medical attention is increased because patients and healthcare workers are provided notifications or alarm. New career choices are now available due to the increased demand for healthcare technology such as MRI technologists, EEG technologists, and surgical technologists, providing long-term professional tracks. Bio-engineering job vacancies need to be filled out and studying the IT sector, there is a direct relationship between healthcare and technology. As you might have noticed, more and more investors are entering the health technology.
We can all agree that cognitive computing is greatly improving healthcare. In a bigger perspective, the world economy is greatly improved with innovative health technology. Through cognitive computing, there are more job generated for the healthcare and IT sectors, faster and more accurate data transfers, and improved patient care. Allow a healthcare technology executive like Ray Bonnett to help you achieve your short-term and long-term goals for your healthcare business. Raymond Bonnett has been in the healthcare technology sector for many years now. with an excellent reputation and unparalleled experience, providing consultancy services for business owners and entrepreneurs. Find out more about Raymond Bonnett by visiting our homepage or website now.
In a very competitive world businesses owners all understand that they have to come up with effective ways of marketing themselves and their businesses to the market they want to reach. You want to make a lasting impression in the market – you want potential clients to never forget who you are and what you do.
One way of getting attention is to hand out promotional clothing.By doing this you are hoping to remind them of who you are and what you do every time they look at, touch or wear whatever piece of clothing it is you gave them.
While most companies’ budgets may prevent them from handing out expensive items, it is still possible to come up with pieces that are not too expensive but will make an impression. One item that is very often popular is a piece of clothing that sports enthusiasts and their friends will appreciate.
Most societies enjoy sports, even if they don’t partake – they still follow it on television, the press or in social talk. Therefore promotional clothing is a popular handout. The recipient appreciates it and the company that distributes the items know that their name has reached a certain target market. A win-win situation.
People everywhere like the idea of being given something, something they do not have to pay for. And if you are clever in terms of your marketing strategies, you will hand them something not only for free, but something that they will remember you by. If, for example, you hand tennis enthusiasts, or golfers, or rugby players an item that they find useful and use often, they will be reminded of your company.
That is why it is important that whatever you hand out in terms of promotional clothing carries your emblem or logo and contact details. If your business sells clothing for sports enthusiasts, for example, and you want to target specific sports groups and clubs, you want to know that they will come to you once they need that specific clothing.
But there is nothing wrong being from an unrelated industry handing out clothing or equipment to sports clubs – you only want to get your message across which is for clients to remember who you are. It is just that so many people are sports enthusiasts that it is one of the effective ways of making an impact.
Of course you can hand out clothing to private clubs, schools, community centres, universities and any other organisation that you want to target with your promotional clothing.When you plan to hand out promotional items it is important take certain considerations into account.
Of course budget is paramount. Never spend too much on the clothing you hand out. You are hoping to recover any money you spend this way by getting people to deal with your company. Also, make sure you hand out something that will last, especially if it is clothing.
Whether it is a T-shirt, which is a popular item for this purpose, or baseball cap, a hat, a light sweater, shorts or any other piece, you want it to last and the recipient to see your logo for a long time to come. Very often handing out children’s tops is an effective way of getting people to remember you. Or a nice scarf or soft gloves. The possibilities are almost endless.
Promotional clothing should also have a logo carrying the name of your business and all contact details – such as telephone or mobile numbers and email addresses clearly visible – so that once they need your services they will know how to get in touch.
Once you decide to use this way of advertising your services or products, you also want to make sure you can have items produced as reasonably as possible. Get in touch with a company that is known for producing these items on a large scale.
That way you will know that someone with experience and knowledge in terms of producing promotional clothing is paying attention to your needs. You want to distribute a good, reasonable, effective item. Let a professional company help you to design and produce what you want.
Trump has been trumping a lot lately about whether Obama was born in the U.S. or not.
Some may ask themselves – who cares?
Well, if you want to learn a thing or two about marketing, then you should care – just watch the big man in the white house – he’s one of the best self-marketers around.
So, what’s the deal with that whole Obama’s birth certificate?
If you really don’t care about it – it just goes to show you’re not an ideal Trump prospect, but…
If this whole issue stirs any kind of emotion in you towards Trump, be it admiration or resentment – that’s exactly what Trump is aiming to do here.
See, the tactic Trump is applying here is called using a common enemy with his crowd –
If you’re a Republican or any kind of Trump enthusiast, then you hate Obama’s guts.
If you’re a Democrat, or simply don’t like Trump, then you hate Trump’s guts for yapping on an on about Obama (or any other issue for that matter)
So by keeping the Obama birth certificate subject in the news, Trump is forcing you to pick a side – love him, or hate him.
As long as you’re not indifferent to him – Trump’s mission is accomplished, because like any great salesman knows –
If you get your prospect all emotional, it means he cares.
And if he’s emotional – you can channel that emotion into action.
In other words, Trump would rather you hate him than not care about him because if you hate him he can eventually convince you he’s right at some point.
But if you simply don’t care – that’s the worst thing that could happen to old Trump, or as the old saying goes –
“There’s no such thing as bad publicity”.
So the lesson learned here is to talk about things that are guaranteed to stir emotions in your prospect.
Be them good or bad – as long as there’s emotional weight, you can leverage it to bonding with him and getting him to buy from you.
You’d be amazed how many times we start a relationship with some business by hating them, only to eventually learn to respect what they’re saying, even if we don’t like it, and finally become their customers.
Learn from the big man in D.C – use controversy to stir emotion in your prospect, so you’re always on his mind.
In future articles, I’ll talk about how to use those haters to your advantage.
Boredom is the death of the sale, and indifference is the death of the salesman.
Business marketing is when a business markets and sells its goods and services to other businesses or organizations. These other organizations may resell these goods and services or use them in their own business to support their operations. Business marketing is often called as industrial marketing or business-to-business (B2B) marketing.
The perfect example of Business to business marketing is the automobile industry. Automobile companies buy various spare parts such as tires, batteries, electronics and door locks which are manufactured independently by other businesses and sold directly to automobile manufacturers to assemble automobiles.
Even the Service industry is also engaged in large number of business to business transactions. For example Companies specializing in housekeeping provide services exclusively to other organizations, rather than individual consumers.
Business-to-customer marketing is when a business markets and sells its goods and services to retail consumers for personal use. While most companies that sell directly to consumers can be referred to as B2C companies. The business-to-consumer as a business model differs significantly from the business-to-business model, which refers to transaction between two or more businesses.
Business market (B2B) vs. Consumer marketing (B2C)
B2C marketing differs from B2B marketing in a number of key ways. A Business market has very few customers as compared to a consumer market which has large numbers of customers. A business market usually sells a customized product where as a consumer market sells a homogenous product. A Business to business transaction is a huge value transaction as purchase quantity is very high where as business to consumer transaction is a small value transaction. Price can be negotiated in business markets where as price is usually fixed in consumer market. Business markets have lengthy and complex selling process with multiple decision makers but in consumer market buying decision are simple and are made by individuals.
Keys to success in Business markets are:
1) Value creation & Customer satisfaction
Business begins with value creation. It is the prime objective of the business to create and deliver value in an efficient manner which will ultimately lead to profits. Value leads to customer satisfaction. Customer experience is an integral part of B2B marketing. The customer experience is the key brand differentiator, even more than the price and product.
2) Social media marketing
Social media marketing is when a company uses social media platforms such as Facebook or Twitter to market its product or services. Social media marketing is one of the best and efficient platforms for marketers. Most social media platforms have built-in data analytics tools which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing including current and potential customers.
3) Mobile marketing
Mobile marketing is a digital marketing strategy whose aim is reaching a target audience on their Smartphone, tablets, and other mobile devices through email, SMS and multimedia messages.
Smartphone usage has increased multiple times during the last few years, app usage has also highly increased. Therefore, mobile marketers have increasingly taken advantage of Smartphone apps as a marketing resource. Marketers aim to optimize the visibility of an app in a store, which will maximize the number of downloads. This practice is called App Store Optimization (ASO).
4) Multimedia Content Marketing
Marketing using Multimedia content attracts more customers. B2B marketers are widely adopting this trend. The primary driver is the desire to make content more engaging, compelling, and shareable than just the traditional modes. The most common forms of visual content include 360-degree videos.
5) Effective Personal selling & Executive Branding
Distribution channel is the path through which the product reaches the final customer. Personal selling is the most preferred form of distribution and promotion used by B2B marketers The sellers promote the product through their attitude, appearance and specialist product knowledge. Executive Branding is when an executive showcases his professional strengths as a way to attract the customers. Executive branding is also known as reputation management. Especially in B2B environments, executive branding is now considered a necessity. Senior management must create and develop their personal brand image to attract new customers.
Generally, companies are broken down into four levels of hierarchy, the corporate, the division, the business unit and the product level. The overall plan of the company is designed at a corporate level. As part of this planning, each resource is allocated to each division of the company. Next, division level planning allocates resources to each business unit of the company. In addition, business unit planning designs a strategic plan for each business area, which determines each of the marketing objectives/goals, strategies and tactics, that have to be consistent with the overall strategic plan.
Therefore, a marketing plan, according to Kotler, is a “written document, which includes the objectives, strategies and action plans regarding the elements of the marketing mix which facilitate and enable compliance with the strategy dictated at the corporate level”.
So in order to bring success to your business, you need a strategic marketing plan. Strategic plans are classified according to their time frame to long, medium and short- term plans. Usually long-term plans tend to be between 5-10 years at corporate level, medium-term plans 2-5 years and short-term consists of a time period ranging from 6 months to 1 year.
A proper marketing plan has 10 sections.
Executive Summary: the marketing plan like all the documents that are submitted to established executive bodies must begin with a brief summary of the whole plan, with basic numerical data and info.
Mission and Vision: the marketing plan includes the company’s “reason of existence”, values and its future intentions and strategic approach.
Situation Analysis: this section includes all the market research results with various subsections. It includes an external analysis (macroenvironment and microenvironment analyses) and an internal analysis (with the assistance of various internal matrices such as BCG Matrix and General Electric Matrix).
SWOT Analysis: the company’s strengths and weaknesses and environmental threats and opportunities for the company, this is the basis for defining the marketing objectives and strategies.
Objectives: the goals that the company plans to achieve, that can be classified based on their characteristics as quantitative or qualitative.
Marketing Strategies: based on the objectives, a marketing strategy is the roadmap to success.
Marketing Mix: one of the key points of the marketing plan is the design of medium and long-term approach of the 4 Ps (price, place, product, promotion).
Action Program: on this section all the actions to be performed are gathered with specific information, timetables and responsibilities among the personnel.
Provisional Income Statement: the plan must include an income statement with any inputs for which the marketing department is responsible for.
Monitoring and Control: the purpose of this section is to make sure that all 9 sections are followed and the proposed objectives are being achieved.
Apart from these 10 sections a marketing plan in order to be successful it needs to have 3 characteristics.
The plan must be flexible, because the business environment is changing rapidly and the plan needs to be able to adapt in order to achieve the objectives that have been set.
The marketing plan must be clear and precise in each section order to avoid misunderstandings within the department.
It has to be systematic and structured, written as a series of logical, organized steps and complete in regards to amount of information.
The fact is that content marketing is consistently evolving. Exactly like previous years if you have been observant, content marketing remains the main strategy to acquire new customers and increase brand awareness.
In addition, this makes sense because more businesses in 2017 have had significant success with content marketing when compared to that of 2016. The key to having consistent success in this effort is your capability to foresee imminent trends and embrace the changes as soon as possible.
In this article, I will explore important trends, which in 2018 will shape content marketing.
For a small business, content marketing is the sure way for the acquisition of new customers regarding the fact it doesn’t need a huge budget. Nevertheless, according to various reports, mega-brands such as Google, Facebook, and Apple are investing thousands of dollars to get original content. Therefore, original and consistent content is apparently all the frenzy irrespective of your business type – small or big.
As 2017 winds away, brands are expected to spend more in 2018 considering the numerous success of their content marketing strategy. This is why content marketing will be more competitive like never before. So, hiring a content team is important if your business is directly determined by producing relevant and high-quality content on a consistent basis.
You can begin with a well-documented content strategy while planning an editorial calendar to modernize the entire content marketing process. You should define the roles of the content team to help keep everyone on the same line. After this, you can evaluate your growth on a consistent basis while refining your strategy as you forge ahead.
The next future of content marketing is video. According to Cisco, by 2019 video will encompass about 80 percent of internet traffic generated. In addition, a large number of marketers also agree to the report and conclude that video will be the dominant content marketing strategies in the future.
If you could incorporate video into your content marketing strategy or your sales process, it will provide a self-serve service for your customers. Using this strategy gives you the opportunity of distributing accurate information without your salespeople being involved.
Besides video, another emerging trend, which is speedily becoming the standard across industries, is live streaming. For your business to stay ahead of your competitors, you must find innovative ways of using this video platform to get new customers.
Overall, due to the transparent nature of live video marketing, it does work. Every customer or potential client like brands that are “real and cool.” Live videos enable you to see what is taking place behind the scenes while allowing you to make your customer become more familiar with you.
There are indications that brands that invest in a different kind of content personalization in 2018 will out outsell those without a personalized content by over 20 percent. In short, the effectiveness of content personalization strategy is unquestionably high for any brand that adopts it.
Of course, I won’t say content personalization is an easy task, it is challenging. It requires a long-term effort by anyone involved in your content creation. Nevertheless, you can start by developing an onsite focused campaign through dynamic content blocks and modal popups. You may also consider using email automation as a way of informing your customers by offering important information at the right time.
Most brands are investing in specifically user-generated campaigns, which inspires loyal customers to become brand advocates and share their positive experience with friends and family on social media.
User-generated content on social networks functions as social proof since human beings have the tendency of trusting and following the choices and actions of other people. Actually, people have confidence in content made by others than they trust the brands’ own content.
The use of User-generated Content is prevalent mostly on Instagram, where most brands use hashtags and create fascinating stories. User-generated content also increases your user visibility and engagement. These two are important factors that ultimately increase your brand awareness.
Content marketing just like any kind of marketing discipline changes over time. You must respond to the latest trends else, you will be swept off your foot. It is therefore imperative that you do all that is possible to stay ahead of your competitors before the trends become obsolete.
Following these upcoming trends is important if you want to succeed in Content Marketing. You will need someone with the experience and skill to bring these to reality. If you want to stay ahead of your competitor then hiring the best content creation is not an option. Let me help you in providing quality and valuable content that will increase your brand awareness in 2018.
What are you sharing with your audience?
Is it content that is aligned with your brand? Are you sharing it with your authentic voice? Is it having the impact you want it to have?
All good questions to be asking about your marketing content. Those aspects and more go into creating great content that really reaches your audience, connects, and builds relationships. All essential steps before a buying decision.
You can craft your content to connect, so you build that relationship. How? Here are 6 aspects of successful content:
Demonstrate your expertise by sharing what you know. When you do, it adds to the perception of your brand as a subject matter expert. You also give your audience a taste of what it would be like to work with you.
I recently did a video where I put on a top hat and Groucho Marx glasses and mustache. It was fun to be goofy! And I got so many comments – people liked seeing me laugh at myself.
Your sense of humor is part of your authentic, unique self, right? We’d love to see that!
Another way to entertain is to surprise people. Do something unusual. Include a little intrigue to keep their interest.
3. Tell stories
Stories engage. Since we sat around a fire in caves, we’ve been telling stories. Your marketing as a whole tells a story about your business. Stories are the most effective way to sell your product or service. Tell stories about your business, your impact, your clients, your team in a way that aligns with your brand. Tell a powerful story and you’ll connect with people in a deeply meaningful way.
4. Add value
Bring value to your audience with your marketing content. If you’re looking for ideas, listen to your audience! What are they asking? What are they commenting on? If you want to know more, ask them! Guide them to additional resources, like one of your articles, podcast episodes, or videos.
5. Be authentically unique
Bring out what’s unique about you and your brand. That authenticity is what sets you apart and helps you connect with your ideal audience. Fly your freak flag! Emphasize how special you are.
6. Be relevant
Consider your audience. Is your content going to speak them? Bring them the information they want?
Every time your business touches the outside world, you’re telling people something about you and your business. Each time is also an opportunity to connect with your audience and if they like what you’ve presented, to share it and spark conversation.
See how many of these aspects of successful content in your marketing you can include for more impact. You’ll connect and build the relationship that will lead to more income for your business.
Ursula Jorch is a speaker, business coach and consultant who helps entrepreneurs grow a successful business that makes a difference in the world. A 21-year successful entrepreneur herself, Ursula helps you define the difference you want to make in the world and develop strategy and marketing so you have ever-expanding impact.