Is Your Marketing Content Authentic and Impactful?

April 2, 2018

marketing

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What are you sharing with your audience?

Is it content that is aligned with your brand? Are you sharing it with your authentic voice? Is it having the impact you want it to have?

All good questions to be asking about your marketing content. Those aspects and more go into creating great content that really reaches your audience, connects, and builds relationships. All essential steps before a buying decision.

You can craft your content to connect, so you build that relationship. How? Here are 6 aspects of successful content:

1. Educate

Demonstrate your expertise by sharing what you know. When you do, it adds to the perception of your brand as a subject matter expert. You also give your audience a taste of what it would be like to work with you.

2. Entertain

I recently did a video where I put on a top hat and Groucho Marx glasses and mustache. It was fun to be goofy! And I got so many comments – people liked seeing me laugh at myself.

Your sense of humor is part of your authentic, unique self, right? We’d love to see that!

Another way to entertain is to surprise people. Do something unusual. Include a little intrigue to keep their interest.

3. Tell stories

Stories engage. Since we sat around a fire in caves, we’ve been telling stories. Your marketing as a whole tells a story about your business. Stories are the most effective way to sell your product or service. Tell stories about your business, your impact, your clients, your team in a way that aligns with your brand. Tell a powerful story and you’ll connect with people in a deeply meaningful way.

4. Add value

Bring value to your audience with your marketing content. If you’re looking for ideas, listen to your audience! What are they asking? What are they commenting on? If you want to know more, ask them! Guide them to additional resources, like one of your articles, podcast episodes, or videos.

5. Be authentically unique

Bring out what’s unique about you and your brand. That authenticity is what sets you apart and helps you connect with your ideal audience. Fly your freak flag! Emphasize how special you are.

6. Be relevant

Consider your audience. Is your content going to speak them? Bring them the information they want?

Every time your business touches the outside world, you’re telling people something about you and your business. Each time is also an opportunity to connect with your audience and if they like what you’ve presented, to share it and spark conversation.

See how many of these aspects of successful content in your marketing you can include for more impact. You’ll connect and build the relationship that will lead to more income for your business.

Ursula Jorch is a speaker, business coach and consultant who helps entrepreneurs grow a successful business that makes a difference in the world. A 21-year successful entrepreneur herself, Ursula helps you define the difference you want to make in the world and develop strategy and marketing so you have ever-expanding impact.